GAMESCOM
MICROSOFT
LOCATION
SIZE
Cologne
, 520 m²
Reboot Reality.
For Microsoft at Gamescom, we created a stage that is more than just an exhibition space—it’s a gaming zone, an immersive experience, and a parallel world.
Amid rugged grid structures, dark anthracite, and vibrant neon green, fans immerse themselves in multimedia demo worlds. The focus: Xbox Game Pass for PC, which can be experienced interactively here.
Each area is designed not just to showcase gaming, but to make it a tangible experience—immersive, energetic, and visually striking. For us, this project is like a boss level: intense, dynamic, and perfectly in tune with the gaming community.
Design & Execution: Severich & Partner | Photos: Mario Villanueva